︎︎︎Nasdaq

To celebrate Real’s 10th anniversary and the milestone of reaching 20,000 agents, we transformed Nasdaq with activations across both indoor and outdoor spaces. The centerpiece was a Times Square billboard designed to tell the story of our rapid growth and values-driven mission in just a few seconds—amid one of the world's most competitive advertising environments. We anchored the creative around an inflatable chrome balloon motif, whose reflective finish commanded attention even in broad daylight. Inside Nasdaq, we extended the experience with an immersive activation where executives and agents shared their stories before the closing bell, bringing the celebration from the screen into the space itself.

YEAR
2024

DESIGN
Marcelo Fontana

ANIMATION
Ricardo Mantilla

MARKETING/EVENTS
Dre Madden
Mikenzie Bartholomae
Libby Ashcraft